We know how to ask the right questions about what’s worked for others, and apply that learning to
achieve fact-based, actionable insights for your particular situation. Here we share our ongoing exploration
of best practices in a regularly updated commentary that provides a unified point of view. Dig in.

Commentary on the 2009 ANA Agency/Client Forum
September 24, 2009 Grand Hyatt New York, NY

We found the following three sessions to be of particular interest. It’s unfortunate that the agency viewpoint was somewhat
under-represented, but the issues we’ll discuss here are an excellent basis for opening an agency-client dialogue.

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