We know how to ask the right questions about what’s worked for others, and apply that learning to
achieve fact-based, actionable insights for your particular situation. Here we share our ongoing exploration
of best practices in a regularly updated commentary that provides a unified point of view. Dig in.

Published in Advertising Age to coincide with ANA 2011 Advertising Financial Management Conference
held in Phoenix, AZ, May 1-4.

A ‘RISK LIST’ COULD BE THE KEY TO FAIR AGENCY COMPENSATION – What if Shops Invested
Resources in Existing Client Relationships for an agreed Price? (Advertising Age – May 1, 2011).
In this Op-Ed piece, J. Francisco Escobar introduces a new type of “value-based” compensation that can
extend to all marketing services disciplines. READ MORE

Commentary on ANA Agency/Client Forum Topics

We found the Forum sessions to be of particular interest. It’s unfortunate that the agency viewpoint on value based compensation has been under-represented, but the issues we’ll discuss here are an excellent basis for opening an agency-client dialogue.

The Coca-Cola company's value-based compensation model READ MORE
Best practices in agency performance evaluations READ MORE