Marketing Communications Procurement: Building Value Through Best Practices (ANA Publication). In the first book ever published on this topic, author J. Francisco Escobar debunks commonly held procurement myths, explores how procurement evaluates agencies, discusses how marketing is affected by process management, and how procurement and marketing concerns align.
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Marketing Services Procurement Best Practices (ANA Insight Briefs). A look at how client marketers and marketing procurement can work more effectively with their agency partners during an economic downturn.
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Marketing Procurement Perceptions and Realities of the Function (ANA White Paper). Key findings of ANA survey covering current roles, best practices, and other issues of member interest.
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Procurement and Marketing – Working and Thriving Together. 10-step process to create alignment across the organizations and build a more effective marketing procurement function.
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Agency Remuneration Models (Procurement Leaders Magazine – April 2010). In this Thought Leaders piece, J. Francisco Escobar provides current Client/Agency best practices, as well as insights into the P&G and Coke "value-based" compensation models, for a UK-based global publication targeting worldwide Chief Procurement Officers.
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Public Relations Agency Compensation: Enhancing Value through Best Practices (Council of PR Firms). Providing greater insights into the financial dynamics driving the industry today and continuing to build understanding between public relations firms, clients and their procurement departments.
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